Blogging Series: How to Promote Your Blog with Pinterest

Pin It

I’m doing a blogging series in celebration of my one year of blogging.

Pinterest Drives the Most Traffic to My Blog

I know that promoting your blog on social media is important, so I do Facebook, Twitter, and Instagram out of an obligation of sorts. But Pinterest, I do Pinterest because I love it. I love the creative platform that is built on the premise of teaching. I love the design process paired with the built-in analytics. (Pinterest analytics is free with a business account.) More than all of my other social media channels combined, Pinterest drives the most traffic to my blog.

How to Create a Pinterest Image

I use Canva to create all of my Pinterest images for free. Canva is a graphic design platform that allows users to create social media graphics and other visual content. It integrates millions of images, fonts, templates, and illustrations. I have never upgraded my account or even paid for a premium image. Canva has so much to offer already that I have never felt the need to invest. I often create my image by simply working off of one of the Pinterest Pin templates available.

Side Note: I also use Canva for Instagram posts and blog banners, and I am playing around with creating an ebook in Canva. I really enjoy this tool.

4 Ways to Promote Your Blog with Pinterest

1. At the top of your blog post add a Pinterest image with a caption that says ‘Pin It’.
Pinterest is a great way for people to save your article if they don’t have time at the moment to read it, if they want to reference it again, or if they want to share the content. The image from the top of this post:

Pin It

2. Create a pin for your blog post on Pinterest.
Add a pin for your blog post to your Pinterest account by using the image you already created, the link for the published article, the title, and a few keywords. Consider having a Pinterest page for each of your blogging categories. This is my best performing blog post pin:

3. Create pins for your website.
Add pins that point to your blog, not just one post. Create a Pinterest Image that fits with your brand or theme and add the link to your blog. You’ll also need a title and a few keywords. Here is my best performing blog pin:

4. Join Tailwind for FREE.
Tailwind is a marketing tool that allows you to schedule pins at the optimal time to reach your audience. Tailwind can also be used as a centralized Pinterest platform. It has a lot of built-in analytics that you can benefit from without any trial and error. I joined Tailwind for free to familiarize myself with it.

Tailwind Visual Marketing Suite

I now pay for an upgraded Tailwind Tribes membership. Tailwind Tribes allows you to join like-minded people in your niche to share relevant content and grow your reach. Since I joined tribes, I have increased my Pinterest reach by about 800,000. Tribes is a wonderful extension of the Pinterest community.

Although I am by no means a Pinterest expert, I hope I have given you some perspective. Explore for yourself, and see what you think. Have fun!

Here is my Pinterest Account: Enhanced Perspective Pinterest
Please follow me.

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12 thoughts on “Blogging Series: How to Promote Your Blog with Pinterest

  1. Thank you, Julie. I’ve been wanting/trying to use Pinterest as a promotional tool. Do you need to have the business account for it to work? I’m going to check out Canva too.

    1. I have a business account, it was free. I do keep my personal account for recipes and home ideas separate, but you don’t have to do it that way. You can play on your personal account and then decide. Good luck, have fun! 🙂

    1. I know Canva has templates for book covers and for ebooks which include the cover. That’s the extent of my knowledge on that. If you don’t see the ebook templates, use the search on the home page.

      1. Ok, I’m in the process of publishing my book on Amazon and don’t know what the heck I’m doing lol. I heard that you can use Canva to put your book together so I was wondering. Thank you so much for the info!

    1. Check it out. I have found Canva has even more templates than they readily display. Type anything you are looking for in the search bar, you may find it.

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